Debenhams has 153 stores across the UK and Ireland and a fully transactional website, reflecting Debenhams’ commitment to offering our customers greater value, a wider choice and excellent service across every area in which we trade. (Posted by Charlotte 12/05/12)
US Brands in the UK
FASHION & OTHER FASHION BRANDS: Gap - Strong branding through clothes, gap in the market when launched, aiming at more casual wear and slowly introduced formal wear, wide target audience. Apple - Niche market, Strong brand identity/image, strong marketing which creates hype for the new products, feel part of a community, Store layout makes you want to play with them so influence you to...