Competitors:
Dorothy Perkins
About us
Established over 90 years ago, Dorothy Perkins is now one of the biggest fashion retailers in the country, with nearly 600 UK stores and over 50 international outlets.
Dorothy Perkins’ ranges are updated weekly in store and daily online. The brand offers sizes 6 to 22, and a wide range of collections including Tall, Petite, Maternity, Lingerie, Shoes and Accessories.
Dorothy Perkins provides affordable, feminine fashion and a shopping experience customers clearly love - a jersey top is sold every two seconds and the store has won numerous awards for its collections.
Customer profile
With an age range of 25 - 40 years, Dorothy Perkins has the widest customer base of all our brands. The average Dorothy Perkins customer is in her early thirties and she’s likely to be a busy mum or working woman.
She loves fashion and takes a close interest in the new trends, but often doesn’t feel able to carry off some of the latest looks. She’s not always confident about her body, and doesn’t always know what suits her, so Dorothy Perkins gives her fashion inspiration and advice. Quality, fit and price are all important to her.
Social Policy
When customers buy our goods, we want them to be confident that they have been produced under acceptable conditions. That means the goods must have been produced:
- lawfully, through fair and honest dealing;
- without exploiting the people who make them;
- in decent working conditions; and
- without damaging the environment.
Posted by Harriet Dunn 06/05/12.
